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For more than two decades, Winston Retail has been the creative force behind some of the most visually engaging retail environments across the country. Known for their expertise in visual merchandising, experiential design, and brand presentation, the Winston team helps brands transform ordinary store spaces into immersive customer experiences.

Led by James Sekelsky, Visual Project Manager of Creative, Winston Retail works with some of the most recognizable names in retail to design and execute cohesive store buildouts from concept to installation.

When Winston Retail was hired to help open a new Things Remembered storefront in Palo Alto, California, they knew that every fixture and finish needed to reflect the brand’s modern, elegant identity.

The Project Vision

For this new retail buildout, Winston Retail needed shelving that was both functional and visually refined, a backdrop sturdy enough to display a variety of personalized products while still maintaining a sleek, modern aesthetic.

They selected J Thomas Home’s White Oak Floating Shelves in a 1 5/8” standard thickness with Clear Coat finish, ordering:

• 12 shelves at 12”D x 48”L
  
  
• 10 shelves at 12”D x 44”L
  
  

These shelves became an integral part of the store’s display strategy, beautifully showcasing Things Remembered’s line of engraved gifts, glassware, and home accessories.

Design Execution

The clear-coated white oak shelves provided a natural yet polished foundation for the merchandising displays, allowing the product lines to shine without distraction. The natural grain of the wood added warmth to an otherwise minimalist setting, creating a high-end aesthetic consistent with Winston Retail’s visual storytelling approach.

Because J Thomas Home shelves are designed for stability, ease of installation, and long-term durability, they were a practical choice for a space that experiences constant foot traffic and frequent product rotation.

The result was a visually striking, organized, and adaptable retail environment that balanced brand identity with real-world functionality.

The J Thomas Home Connection

Winston Retail’s partnership with J Thomas Home reflects how our Trade Program empowers design professionals to elevate their projects with premium craftsmanship and responsive service.

From the first consultation to custom dimension fulfillment, our team worked with Winston Retail to ensure the shelves met both the aesthetic and practical demands of the project. The collaboration showcases how our products seamlessly support both residential and commercial design applications.

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About the J Thomas Home Trade Program

The J Thomas Home Trade Program is built for interior designers, builders, and commercial project managers who value quality craftsmanship, personalized support, and design flexibility.

Trade members receive:

• Exclusive trade pricing
  
  
• Dedicated account support
  
  
• Custom sizing and finish options
  
  
• Fast, reliable shipping
  
  

Join our growing network of trade professionals who bring spaces to life with J Thomas Home.